Alma’s extraordinary soulful voice and sharply observed lyrics hit somewhere between Sia and Amy Winehouse. With big songs, big charisma and a "zero fucks" attitude that goes all the way to one hundred million+ listens on Spotify, Alma right now overturns all and every resistance. Smart, personal lyrics paired with cutting-edge dance pop is the ordre du jour, but Alma sneaks traces of everything she likes into the production – house, electro, R&B, soul and hip hop.
“She looks like a cybergoth reimagining of a young Adele and sounds like Beth Ditto had she been raised on tropical house,” The Observer wrote some time ago - they hit the nail on the head. In her native Finland, Alma has already topped many prestigious lists and won various prizes, but her string of perfect pop singles have attracted attention all over the globe. Earlier this year Alma released her first mixtape, Heavy Rules, which featured big names such as Tove Lo and MØ. Alma is at the top of her game, and she’s not going anywhere anytime soon.