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His mother’s encouragement for him to play piano fell flat, the music theory proved difficult. But in those lessons Alexander Leon Gumuchian gravitated towards rhythm. Homeschooled in Vancouver he didn’t really listen to music solely for fun until the age of 15, but just a few years later he started working on making his own after a back injury kept him from professional swimming. Now he’s known as bbno$, writing and producing hiphop and r&b tinged with electronica, riding on the wave 800 million Spotify plays earns you. This summer, bbno$ plays Lollapalooza Stockholm.

Y2K, bbno$ - Lalala (Official Video)