Unafraid to sing about important issues, but with a lightness of touch that never comes across as preachy, LOVA's rapidly carving out a niche for herself as Sweden's best pop export. She debuted with the deliciously odd single "You Me and The Silence" and moved on with bangers as "My Name Isn't", "Daddy Issues" and "Jealous of My Friends". LOVA's brand of emotional pop music feels classic. It's not about chasing trends, or chucking in today's go-to sonic signifier for the sake of it, this is minimalistic, organic pop that feels truly universal. At the heart of it all is a proper star. “More wants more so I'm never satisfied,” she states. LOVA is only two years and two EP's into her career, and she's already made a name for helself beyond the Swedish borders. Keep your eye on this one at this summers festival!